How to Get Better Results with Mobile App Marketing
The pattern is shifting. Television is increasingly being replaced by personalized, mobile entertainment as the main content channel in Europe and North America.
Every week, the average American uses their smartphone for 34 hours of browsing, which is already more than the 30.1 hours they spend watching television. Furthermore, mobile is currently the main source of web traffic, displacing desktop.
Those 34 hours each week are spent inside applications 90% of the time. Accordingly, if you don't have an app, you're losing out on a ton of chances to engage people. Here's why this effect is more severe with eCommerce.
10.9% of mobile device users' time is spent in retail and e-commerce apps. More than 10% of their time is spent surfing the internet without utilizing any apps. In other words, your potential customers are investing more time in mobile shopping applications than in general web surfing.
This obviously suggests that mobile app marketing is quite significant. Without it, you can't effectively engage consumers on the mobile web, which now accounts for the majority of all internet traffic. It's not perfect at all.
The good news is that increasing app downloads and in-app purchases don't have to be difficult.
How to Choose a Good App Name
The display name of your app is what users see first. It may be the only thing they notice before choosing whether or not to interact with you.
Due to this, app names are a crucial component of your mobile app marketing strategy and a tool that may either increase (or decrease) conversion rates.
Some important considerations:
Although search results only display the first 25 characters, app stores allow you to utilize 225 characters. Use the remaining characters for by-lines and "subheadings" and make sure your brand name fits within those 25 characters.
Choose a name for your company that both seems suitable for your specialty and clearly describes what you do.
Keep your names unique. Search engines will index your app name, but unless it is distinctive enough to stand out from brands and general terms, you won't generate much organic traffic.
The product description and your brand's "elevator pitch," two essential components of effective mobile app marketing, come next once you've chosen a name.
Promote the Rewards, Not the Features
Your company's most prized technological accomplishments could not matter at all to users. What matters are your app's advantages and applications. Spend a moment determining how your software assists users with issues like...
How can your app make people's life easier, be entertaining, or be useful?
Why ought users of your app to do so?
What distinguishes your app from competing products of the same kind?
Simply said, "get fresh juice in 5 minutes" is preferable to, our app enables you to purchase cold drinks with just-in-time delivery within a 5-mile radius of our business.
Appropriate app icon = effective app marketing
Your app's symbol, along with its name and description, is what customers see initially. Luckily for you, selecting an app icon that increases brand value, boosts conversions, and increases traffic is neither difficult nor expensive.
This is so because the majority of useful app icons have a consistent design. Just look at the screenshots for the top 15 American apps:
Almost all of these symbols contain:
Images with fewer than 5 colors
A maximum of two main design components (icons, letters, etc)
The visual representation of the app's name's initial letter
Pastel hues with a predisposition towards muted colors
You should adhere to these guidelines while creating your own logo. The more boxes you tick, the better you'll perform. You don't have to be fancy; in most circumstances, a template-based design is sufficient.
Making Your App Shareable
DropBox used a sophisticated sharing/referral technique to get 4 million members in just 15 months. Although their situation is somewhat unique—they had Sean Ellis, a historically excellent marketer—and they offered both a SaaS and an app, it demonstrates the value of optimizing for virality.
You want to make sharing across several platforms simple and natural. Additionally, you should encourage sharing by providing in-app prizes or other benefits. Consider how you may use a similar approach with your own program as DropBox provided more free storage space.
Also, don't be concerned about spending too much on incentives. Sharing may enable you to entirely avoid the $233–388 that DropBox previously spent on acquiring each new client. That makes a small loss worthwhile.
App Promotion and High-Quality Content
According to a HubSpot analysis, content marketing may increase lead acquisition by up to 300% while lowering expenditures by 62%. Because of the approximately 600% ROI difference, the majority of B2B and B2C marketers use blog posts, videos, infographics, etc. to sell their products.
It would be advisable for you to follow suit and at the very least maintain an Instagram account and often updated blog post where readers can view your greatest material.
This also has the added benefit of increasing organic traffic because quality content is prioritized by Google and Facebook's algorithms, which are the main sources of organic traffic on the internet.
Using a Newsletter to Promote
You probably have a newsletter and an email list. Why not market your app using these resources? The 3,800% return on investment for email marketing illustrates how receptive leads are to communications distributed in this manner. Although this kind of advertising may seem "low-tech" to you as a business owner, it is nevertheless successful.
Using Post-Purchase Receipts to Promote
Emails that serve as receipts or transaction confirmations are opened 800% more frequently than any other type of email. Additionally, they bring in 600% more money than the typical email.
The secret is that consumers naturally trust companies from which they have previously made purchases. Make sure you message every customer who makes a purchase from you to encourage them to download your app.
Next Steps:
The sole inquiry is if you provide an e-commerce app, and if yes, whether customers can quickly purchase your goods using it.
We're going to do you a tremendous favor if you're not absolutely certain. As you can see, we operate an app platform that enables you to quickly and easily develop and create your own app without any code. You can finally provide your consumers with the high-end mobile experience they want for a reasonable monthly charge.
